Altus Colours
Colour & Elements
| Primary Colour 1 | Primary Colour 2 | Primary Colour 3 | |
| RGB # | 8,148,210 | 115,205,242 | 206,223,178 |
| HEX Code | #0894D2 | #73CBF2 | #CEDFB2 |
| Secondary Colour 1 | Secondary Colour 2 | ||
| RGB # | 57,66,76 | 1,30,47 | |
| HEX Code | #39424c | #011e2f |
Shades of blue & green in our primary palette bring confidence and intelligence to our brand. We use vibrant colours in our secondary palette to represent our diverse service offering, and to soften the experience.
The Altus brand colours are more than just visual signifiers; they communicate our personality and represent our purpose. Deep blues instil trust and strength, lighter blues reflect openness and clarity, and greens represent growth and prosperity.
Our illustrative and accompanying brand elements represent life’s financial journey, recognising that life is not a straight line, but a pathway with many twists and turns.
Logo
The Altus logo mark represents three core pillars that support our ‘high and deep’ philosophy:
- At the base, we’re creating resilient foundations built on open and trusting relationships.
- At the core, we’re a financial guide and guardian; navigating through change with confidence and expertise.
- At the peak, we’re empowering and facilitating growth.
The logo works best primarily in our native colour on a white background. For dark backgrounds, the logo should always be white.
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Typography/Font
The Altus font stack reflects our modern and open communication style. A warm and vibrant typography is used in client collaterals, and a simple and refined font is used for marketing and digital assets.
CLIENT FACING COLLATERALS
MARKETING & DIGITAL ASSETS
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Styles in Microsoft Word Documents
We use styles in our Microsoft Word documents/templates so you don't have to remember the Altus colours when formatting documents.