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Creating space for growth in a real estate agency is important for staying ahead of your competition and capitalising on opportunities that can drive your agency forward. Growth is achievable when the right strategies are implemented to optimise your financial.....
Business, Real Estate - 5 min read
Investing in marketing can significantly impact the positioning of your real estate agency. Resulting in attracting your ideal clients. However with thousands of tactics to choose from, it’s easy to overspend. Before jumping on whatever the hottest trend is, taking the time to find the marketing approach that aligns with your financial goals can help your agency get the best value for money.
Knowing exactly what your short and long term positioning goals are is always the first port of call for any investment. Establishing what you want out of your marketing is going to help you use the funds more efficiently. Setting specific and measurable objectives with your marketing team means that you can allocate your budget more effectively, and the investment in focused strategies align. These goals might be focused more on the short-term, such as closing sales and generating quick leads, but can also be long-term, focused more broadly on building and shaping your agency’s brand image.
Ideally, paying attention to both is important, but don’t get dis heartened if there’s not a fast ROI on a more long-term strategy. Building trust can take many touchpoints sustained over a longer period, which means that results might not be seen immediately. However, it’s important to not overextend budget towards marketing tactics that aren’t working. Monitor your spend, and apply measurable accountability on what you’re getting in return.
When the phone starts to call, it can be costly to miss out on the opportunities that your marketing is producing. If you’re not responding to the inquiries that you receive, providing fast updates, addressing client needs, and most importantly, following up, you’re immediately negating the work that the marketing has yielded.
Your team needs to prioritise diligence and professionalism in order to convert leads and grow trust in your brand. Even if a customer is not ready right now, feeling welcomed and respected can create opportunities down the line.
In the social media space, focus on quality over quantity and adhere to your goals. Too often, agencies invest in a haphazard social media plan to take advantage of whatever the latest trends are, but a week later it gets pushed down the pile and forgotten about. Creating and maintaining a reliable presence on social media and analysing the engagement you receive is important for your brand image, but keep it uncomplicated.
Having a good understanding of the basics for video content for property walk throughs and presentations can be beneficial for targeted market reach, and running ads on social media can be a cost-effective way of getting your agency and your offering in front of thousands of clients. Testimonials can provide social proof that help other prospects feel confident in approaching your agency. Keep your social media strategy reasonable, consistent, and remember that likes and comments don’t always equate to profit.
While exploring new marketing tactics can be exciting, don’t forget the value of proven methods that have consistently delivered results. For example, direct mail campaigns, particularly those targeted at specific neighbourhoods or client demographics, can still be highly effective. Similarly, local events, open houses, and community sponsorships offer valuable opportunities to connect directly with potential clients and build brand recognition within your area.
Cold calling remains a powerful tool for directly engaging potential clients. A well-executed call can address client needs in real-time and generate immediate interest in your services. Direct communication often leads to quicker decision-making and can boost conversions.
Email marketing also remains one of the highest-ROI marketing channels available. By segmenting your email lists and delivering targeted content to different groups, you can nurture leads with past and prospective clients without a significant financial investment.
Our real estate accounting experts specialise in financial guidance that helps your agency maximise marketing ROI.
At Altus Financial, we provide the insights and support needed to make financial decisions that align with your goals. With deep industry knowledge, we focus on optimising your financial planning so that every dollar spent contributes to your agency’s long-term success.
Get in touch with the Altus Financial real estate team to see how we can maximise your profits and grow your agency.
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Altus Wealth Pty Limited ABN 55 649 956 212 is an Authorised Representative of Altus Financial Services Pty Ltd ABN 24 637 026 825 an Australian Financial Services Licensee (AFSL no. 520266). Altus Financial Services Pty Ltd is not responsible for the advice, products and services provided by Altus Accounting. Julie Azzi is a credit representative (CR No. 366834) of BLSSA Pty Ltd ABN 69 117 651 760 (Australian Credit Licence 391237).
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