If you’ve opened your insurance renewal notice lately and felt your jaw drop, you’re not alone. Premiums across the industry have risen sharply, and for many people, it’s left them wondering whether their cover is still affordable, or even worth it.
The short answer? Yes, the rises are real. But no, it doesn’t mean you’re powerless.
Here’s what’s driving the changes, where clients are being hit hardest, and what smart steps you can take to make sure your cover remains both effective and sustainable.
Why premiums are rising: the real reasons behind the numbers
There are two big forces at play:
- Sustainability pressures and legacy products
Insurers are reshaping old policy designs that simply weren’t sustainable. For years, claims experience, particularly on Income Protection, has been significantly higher than insurers priced for. Add in a wave of mental health–related claims, and the system has been under real strain.
- Industry-wide change and fewer advisers
A combination of legislative changes and reduced commissions has resulted in fewer risk advisers in the industry. Fewer advisers in the life-insurance industry mean reduced access to professional guidance, fewer policies being written, less support for clients, and ultimately greater pressure on premiums.
These aren’t superficial tweaks, they’re structural issues, and they’ve reshaped the entire market.
Where clients are feeling it most
Without question, Income Protection has seen the steepest increases. This is the cover most affected by high claims, mental health trends, and regulatory intervention. Many clients are experiencing sticker shock when they see their updated premiums.
The biggest misconception I see
A common one is:
“I’ve got insurance through my super fund, it’s the same thing, but cheaper.”
Unfortunately, it’s not that simple. Group policies through super often have more limited definitions, lower flexibility, and fewer built-in protections. They can be appropriate in some cases, but they’re not interchangeable with comprehensive retail cover — and the difference matters most at claim time.
When a client says, “My premiums are too high, help!”
There’s always something we can do. I start by revisiting your actual needs and looking at whether your cover still aligns with your goals, life stage, and financial plan.
From there, we can pull the right levers:
- Adjusting waiting periods or benefit periods
- Scaling cover back strategically, not blindly
- Reviewing the market for comparable but more cost-effective insurers
- Restructuring ownership to improve tax efficiency
Often, it’s not about cutting cover, it’s about re-engineering it to work smarter for you.
A real example of reducing cost without reducing protection
Recently, a client came to me facing a significant premium increase. Rather than slashing the cover, we:
- restructured the ownership of the policies
- linked (bundled) certain benefits
- reduced stamp duty
- shifted more of the premium into a tax-effective structure
The result? A meaningful reduction in cost and improved tax efficiency without compromising the quality of protection.
The biggest mistakes people make when premiums rise
A few to avoid:
- Choosing the cheapest option without checking definitions
There’s always a reason it's cheaper. At claim time, definitions are everything.
- Cancelling existing cover before new cover is approved
If health changes mean you become uninsurable, cancelling too early can leave you permanently exposed.
These decisions should never be made without advice.
Can you afford not to have the cover?
That’s the real question.
A good adviser will help you understand what you truly need, structure your cover in a tax-effective way, and ensure it remains sustainable for your budget. My goal is always the same: protection that gives you peace of mind without financial strain.
What’s ahead?
I expect insurers will continue reshaping Income Protection and TPD products, with more emphasis on rehabilitation and returning to work. These changes won’t necessarily make policies cheaper, but they will improve sustainability, which is essential for long-term claims security.
If you're unsure what you have, or whether it’s still right, let’s talk
If you’re uncertain about your cover, or where your real financial risks lie, book a consultation with an adviser experienced in life insurance and claims advocacy.
The right policy ensures that if something unexpected happens:
the right amount of money goes to the right hands, at the right time.
And that’s what insurance is all about.